Helen Crooks

Helen Crooks

Chief Data Officer

Streams covered by Helen

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About this Speaker

Helen is a highly experienced Chief Data & Analytics Officer and IT Director with extensive commercial and technical expertise.


Over the last 35 years she has worked in a variety of roles, all of which were focused on achieving practical business solutions to the challenges of managing highly complex data across multiple verticals including Insurance, FMCG / Retail, Telecoms, Publishing, Travel and Financial Services.


With a technical grounding as Oracle UK Lead Technical Expert, Helen was the Chief Architect and Technical Director for dunnhumby at start-up, responsible for delivering all of the data solutions for this Global loyalty company, and has subsequently enabled several major European organisations to effectively manage and utilise their data. Her previous roles include Group Customer Data Director at Tesco PLC and Head of Information Strategy and Governance at Virgin Media.


More recently Helen was Chief Data Officer for Lloyd’s of London, driving digital change into the traditional insurance market. She established Lloyd’s Data Lab creating a world-class multi-disciplined data team and changing company culture in support of the changing skills required.


Helen is active in communities to drive diversity and inclusion into organisations, being recognised in both DATAIQ Top 100 [Data Titan since 2017] and Women In Data global awards.


Helen joined Ofgem in late 2020 and also acts as a non-executive director for UK Parliament Transforming Digital Programme and is an Ambassador for Innovate UK on the data economy and artificial intelligence.

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